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The 7 Rules

Go full circle

The 7 RULES initiative is a guide to building a lasting relationship with your clothes. To educate and raise awareness about how we call can make our clothes last longer, we are guiding you through seven easy steps, our so-called rules, to make the whole experience as joyful and easy as possible.

RULE No 1 - REFRESH

With just a little extra care, garments can be kept fresh and given a longer life. Some simple advice, tools and guidance can make a huge difference. That's why we want to help our customers by giving them useful tips and inspiring advice to keep their purchases looking their best.

RULE No 2 - REPAIR

Our high standards ensure garments that can last a long time. However if anything happens, we are here to help. That's why we're launching lifelong repairs on jeans made in 2020!

RULE No 3 - REUSE

Reusing garments is key to reducing the environment impact of each piece. Giving clothes a longer life - or even a second life - can boost your closet and benefit the planet.

RULE No 4 - RENT

Renting can be an environmentally friendly alternative to buying, as well as an easy way to explore the GANT world. GANT's rental service will be available in nine cities.

RULE No 5 - REGIVE

The fashion industry consumes a significant amount of water every year. We are taking action to do what we can to conserve and protect this precious resource. Globally GANT have partnered with the Waterkeeper Alliance, the largest and fastest-growing non-profit focused solely on clean water, through an annual charity contribution.

RULE No 6 - REMAKE

During the year, we will offer inspirational tips about how to style your existing wardrobe and share some creative ideas about how to repurpose pieces. Our own take on this is to launch a limited-edition patchwork shirt made from upcycled leftover fabric.

RULE No 7 - RECYCLE

Recycling is part of the circle of consumption and should be a natural part of a garment's life cycle. That's why we are encouraging people to bring their GANT items into our stores so the pieces can be taken care of responsibly. Available in selected stores from November.

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