A young man dreamed of a better life and set sail for America to find it. He not only seized the dream – he changed the course of American fashion. Watch the video of GANT’s early, eventful years 1907-1968.
Original Shirtmakers
AN AMERICAN DREAM
Get a glimpse at GANT’s early, eventful years from 1907-1968.
Contents of this issue
The GANT credo
Heritage
GANT is a company driven by a simple idea: Never Stop Learning. It’s a belief that has guided us since 1949 when Bernard Gantmacher founded a shirtmaking company in the college town of New Haven, Connecticut.
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Original Shirtmakers
BORN IN 1949
For GANT, it all began with shirts and we’ve never stopped reinventing them. Born in 1949, it’s a shirt that is rich in legacy and history.
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1907-1927
The Start Of A Long Journey
The story of GANT begins with a Ukrainian boy in search of a better life who sailed to America, fell in love, found success and forever changed American style.
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1927-1949
THE GANT BRAND IS BORN
Encouraged by his sons, Bernard Gantmacher establishes GANT Inc. and starts to make shirts under the company’s own label.
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1950s
THE COLOUR EXPLOSION
In the 1950s the prevailing colour for a man’s shirt is white – until GANT invents a daring new look, sparking the Oxford Colour Explosion.
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Mid-1950s
THE MARK OF QUALITY
How a discreet G, stamped on the tail of the shirt, becomes part of the American menswear history.
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1949-1959
REACHING THE RIGHT CROWD
1954-1959
NEW HAVEN & THE IVY LEAGUE LOOK
Influenced by the city of New Haven, Connecticut, and the nearby Yale University, GANT plays a major role in shaping the Ivy League Look.
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1949-1960
GANT SIGNATURES
The perfect roll, the locker loop, the box pleat, the back collar button and the button tab. Innovation is key for a company that is ahead of its competition.
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1960s
YALE CO-OP STORE
