For GANT, it all began with shirts and we’ve never stopped reinventing them. Born in 1949, it’s a shirt that is rich in legacy and history. The combination of our founder Bernard Gantmacher's dedication to quality and his sons Marty and Elliot's sense for style and business proved to be a winning formula.
Original Shirtmakers
BORN IN 1949
For GANT, it all began with shirts and we’ve never stopped reinventing them. Born in 1949, it’s a shirt that is rich in legacy and history.
Contents of this issue
The GANT credo
Heritage
GANT is a company driven by a simple idea: Never Stop Learning. It’s a belief that has guided us since 1949 when Bernard Gantmacher founded a shirtmaking company in the college town of New Haven, Connecticut.
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1907-1927
The Start Of A Long Journey
The story of GANT begins with a Ukrainian boy in search of a better life who sailed to America, fell in love, found success and forever changed American style.
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Original Shirtmakers
AN AMERICAN DREAM
1927-1949
THE GANT BRAND IS BORN
Encouraged by his sons, Bernard Gantmacher establishes GANT Inc. and starts to make shirts under the company’s own label.
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1950s
THE COLOUR EXPLOSION
In the 1950s the prevailing colour for a man’s shirt is white – until GANT invents a daring new look, sparking the Oxford Colour Explosion.
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Mid-1950s
THE MARK OF QUALITY
How a discreet G, stamped on the tail of the shirt, becomes part of the American menswear history.
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1949-1959
REACHING THE RIGHT CROWD
1954-1959
NEW HAVEN & THE IVY LEAGUE LOOK
Influenced by the city of New Haven, Connecticut, and the nearby Yale University, GANT plays a major role in shaping the Ivy League Look.
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1949-1960
GANT SIGNATURES
The perfect roll, the locker loop, the box pleat, the back collar button and the button tab. Innovation is key for a company that is ahead of its competition.
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1960s
YALE CO-OP STORE
