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Product The GANT Way hero
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GANT Way

We believe in designing our products with a conscious, sustainable approach. For us, it starts with timeless design, natural materials and a dedication to high quality. In 2018, GANT suppliers produced 13.1 million products with this approach. Our vision is that by 2030, GANT will have full transparency and traceability from dirt to shirt. We will accelerate sustainable business together with leading partners to ensure our customers know the amazing stories behind the products they wear and love.

We have set the following three targets:

  • 100% of our cotton will be sustainably sourced by 2022. All conventional cotton will be replaced with more sustainable alternatives such as Better Cotton Initiative, organic cotton, recycled cotton, regenerative cotton and transitional cotton.
  • By 2030, we will only source cotton through the best available farming practices at hand to support our overall vision.
  • 100% of our key materials will be sustainably sourced by 2025 by converting all key materials from conventional to more sustainable.

GANT SUSTAINABLE FIBER STAIRCASE STRATEGY

GANT CIRCULAR FASHION SYSTEM STRATEGY

Natural Materials

The majority of materials we use are natural fibers. But with this comes great responsibility. With strategic programs in place, along with an ambitious cotton target, we aim to mitigate the issue of scarce resources, and to take care of the resources we already have.

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