0
0 items
$0.00
Total
$0.00
Checkout View cart
1949 and onward

ENTERING AMERICAN SPORTSWEAR

From Ivy League to American Sportswear, GANT helps define the casual-yet-smart look.

As the Second World War ended and American soldiers returned home, the country went through a period of rapid change. New tastes and influences in sport and fashion spread across the nation. Radio, TV and magazines introduced people to an active lifestyle they had never dreamed existed. As sports activities influenced many creative tailoring features, the demand for a comfortable look continued to spread. GANT shirts helped define the casual-yet-smart look. There was a booming middle class that appreciated the perfect roll of a GANT collar and the quality of fabric one could expect with a GANT shirt. Until the late 1960s GANT had been solely a shirtmaker but now the time had come to use their specialist knowledge to broaden their range. In 1971, they produced their first collection of American Sportswear including ties, trousers and rugby shirts.


Contents of this issue
The GANT credo

Heritage


GANT is a company driven by a simple idea: Never Stop Learning. It’s a belief that has guided us since 1949 when Bernard Gantmacher founded a shirtmaking company in the college town of New Haven, Connecticut.

Read more
Original Shirtmakers

BORN IN 1949


For GANT, it all began with shirts and we’ve never stopped reinventing them. Born in 1949, it’s a shirt that is rich in legacy and history.

Read more
1907-1927

The Start Of A Long Journey


The story of GANT begins with a Ukrainian boy in search of a better life who sailed to America, fell in love, found success and forever changed American style.

Read more
Original Shirtmakers

AN AMERICAN DREAM


Get a glimpse at GANT’s early, eventful years from 1907-1968.

Read more
1927-1949

THE GANT BRAND IS BORN


Encouraged by his sons, Bernard Gantmacher establishes GANT Inc. and starts to make shirts under the company’s own label.

Read more
1950s

THE COLOUR EXPLOSION


In the 1950s the prevailing colour for a man’s shirt is white – until GANT invents a daring new look, sparking the Oxford Colour Explosion.

Read more
Mid-1950s

THE MARK OF QUALITY


How a discreet G, stamped on the tail of the shirt, becomes part of the American menswear history.

Read more
1949-1959

REACHING THE RIGHT CROWD


Marty and Elliot insist that when it comes to GANT products, only the best is acceptable.

Read more
1954-1959

NEW HAVEN & THE IVY LEAGUE LOOK


Influenced by the city of New Haven, Connecticut, and the nearby Yale University, GANT plays a major role in shaping the Ivy League Look.

Read more
1949-1960

GANT SIGNATURES


The perfect roll, the locker loop, the box pleat, the back collar button and the button tab. Innovation is key for a company that is ahead of its competition.

Read more
1960s

YALE CO-OP STORE


The GANT shirt becomes an immediate sensation at the Yale Co-op campus store.

Read more

Search