GANT was born where America meets the Atlantic. Coastal living is part of our heritage, and water is central to our commitment to creating a more sustainable future. It’s an area that we need to address and work on from an impact perspective–and a personal one. Our vision is that by 2030, GANT will be a brand known and loved for leading the journey to protect and safeguard drinkable, fishable, and swimmable water for current and future generations.
We have set three targets:
- By 2023, 70% of GANT suppliers will have best-in-class water management, and by 2030, this will rise to 100%.
- GANT will support water initiatives such as Waterkeeper Alliance to safeguard drinkable, fishable, and swimmable water for current and future generations.
- By 2030 GANT will only use as much water as replenishes naturally in all our operations.
GANT aims to protect coastal environments, so we partnered with SEAQUAL™ to remove some of the approximately 165 million tons of plastic floating in our oceans, and upcycle it into yarn that we use in our Ocean Prep™ garments.
Water within production
We’re constantly striving to reduce the water used within our supply chain. By setting targets, partnering with leading suppliers, and promoting closed loop systems to reduce water usage, we’re exploring new ways to reduce our water footprint.
We’ve partnered with the Waterkeeper Alliance, the largest and fastest-growing non-profit focused solely on clean water, through an annual charity contribution.
Local water initiatives
We’re focusing on water locally, too. Through partnerships with local water organizations, GANT is working to proactively protect the ocean from waste in the spirit of our Never Stop Learning credo.