GANT aims to protect coastal environments, so we partnered with SEAQUAL™ to remove some of the approximately 165 million tons of plastic floating in our oceans, and upcycle it into yarn that we use in our Ocean Prep™ garments.
Born and raised on the American East Coast, GANT has always held a special affinity for water and coastal living. We aim to protect coastal environments–so when it comes to plastic and waste that poisons our oceans, we see a chance to make a difference. We partnered with SEAQUAL™ to remove some of the approximately 165 million tons of plastic floating in our oceans, and upcycle it into yarn that we use in our Ocean Prep™ garments.
Local fishermen in the Mediterranean gather post-consumer plastic while doing their regular job of catching fish–to help the environment, clean the ocean, and protect their own livelihood. SEAQUAL™ fiber is made with a mix of ocean plastic and bottles that have been left in recycling bins in Spain. This plastic is then sorted and PVC is removed.
This collaboration allows us to marry two of our goals–to offer high performance garments for the on-the-go professional and to make the ocean more beautiful–something that’s been ingrained in our DNA from the beginning.
We created Ocean Prep™ in the spirit of Never Stop Learning. It’s how we educate ourselves and act on our ethical, environmental and social responsibilities.
We believe this conscious, sustainable approach to designing beautiful products is the future of good business.